Introduction The right marketing strategy can make or break your business, so in today's fast-paced digital landscape, when do you hire a marketing agency? By the end of this article, you will have your answer. See our below chapters on "Recognising The Need for an Agency", "Situations When an Agency Makes Sense" and "Benefits of an Agency vs Inhouse". Weekly Quote: "Marketing is too important to be left to the marketing department." - David Packard, Former President of Hewlett-Packard's Recognising The Need for an Agency Do you tick any of these boxes? Limited in-house experience Overwhelming workloads Lack of Marketing Strategy & Knowledge Smaller marketing budgets No access to required tools & tech If so, then we encourage you to contact an agency. Specialists can take the burden and stress away from trying to do all the work in house, providing expertise, efficiency and cutting-edge to drive your business to the forefront of the competition. Situations When an Agency Makes Sense Wanting to grow your business - An agency can support your businesses growth and help you achieve your goals. Whether you are a start-up, small or a medium sized business an agency can help you grow. New Markets - Markets require research and strategies that take time, this may be time you don't have, as you are focusing on other important aspects of the business. Keeping up with trends - The market is forever changing with new tech, tools and platforms. We strive to stay on the forefront of trends to keep you ahead of your competitors. Benefits of an Agency vs Inhouse Cost effectiveness - With pricing models and tailored solutions, hiring an agency can be significantly cheaper than an inhouse department. Expertise - Marketing has a wide scope of skills, finding members for an inhouse team who are specialists and not generalists is very hard. Consistency - An agency can provide continuous marketing efforts without interruptions, forget about turn over, vacations and staff disruptions when you pick an Agency. We work towards your goals regardless. Proven track record - Agencies typically have a history of past work and examples showcasing our skillsets and creativity. You know what you're getting and what numbers we can bring in for your business. Conclusion At Craveclix Marketing, we specialize in providing expertise, efficiency, and cutting-edge services that empower businesses to stay competitive. Whether you're facing limited in-house experience, overwhelming workloads, or a need for consistent marketing strategies, our team is here to take on these challenges. We offer cost-effective solutions tailored to your budget, ensuring you receive specialized knowledge and continuous marketing efforts without the disruptions of internal staffing issues. If you're looking to scale your business, enter new markets, or stay ahead of industry trends, our proven track record and commitment to excellence make us your next agency. Let us handle your marketing needs so you can focus on what you do best—running and growing your business. Together, we can push your business forward and achieve remarkable results. Contact us today. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

Enhance your campaigns with these top-notch tools Introduction Want to know which design tools create high converting graphics for ad campaigns? Read through our top 5 list with each covering its overview, key features, difficulty and pricing. Whether your a beginner or an expert these tools can elevate your ads and campaigns to new heights. Weekly Quote: "Good design is good business." - Thomas Watson Jr, Former IBM CEO Our Top 5 #1 Adobe Photoshop Overview: Adobe photoshop is the go to software and tool for image editing and graphic design. While the skill ceiling may be high the community around the software is wide and welcoming to beginners with many tutorials and courses to be found online. Key features: Advanced photo editing capabilities, wide range of brushes, filters and effects, Layer based editing system that allows for complex compositions. Difficulty Level: Intermediate - Advanced Price Level: £22 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/products/photoshop #2 Adobe Illustrator Overview: Adobe Illustrator is the go to vector illustrations tool. Great for precise drawings and high resolutions because of the vector format. Just like Photoshop and other Adobe Apps the community for Illustrator is large and helpful so courses and free tutorials are plentiful. Key features: Scalable vector artwork, variety of brush and typography options. Ideal for creating logos, icons and detailed illustrations. Difficulty Level: Intermediate - Advanced Price Level: £22 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/uk/products/illustrator #3 Adobe Express Overview: Adobe Express is Adobe's response to other web based platforms such as Canva and VistaCreate. With similar pricing, functionality and Adobe App compatibility it is the go to web based tool for basic graphics, templates, videos, stories, social media posts and more all with a beginner friendly user interface. Key features: Templates, Stock Library, Easy to Use, Integration with Adobe Stock, Compatibility with other Adobe Apps. Difficulty Level: Beginner - Intermediate Price Level: £10 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/uk/express/ #4 Canva Overview: Canva is an alternative to Adobe Express. It is another web based design tool that is ideal for those wanting to create quick graphics with low complexity. You will be limited on what you can create with Canva as it is capabilities are limited. Graphics similar to those made in Photoshop are potentially possible in Canva but will take more time than an Photoshop user. If you are a true beginner with little to no skill and you want minimal designs or templates Canva is a solid choice. Key features: Templates, large stock library, icons and fonts. Customisable elements and a variety of exportable options. Difficulty Level: Beginner - Intermediate Price Level: Free or Pro Plan £13 per month, £100 Yearly https://www.canva.com/ #5 VistaCreate Overview: VistaCreate is yet another alternative to Canva and Adobe Express. It shares many of the same features and functionality. The only apparent unique selling point to VistaCreate in comparison to its competitors is its library of content that will be of a different variety to that of Canva and Adobe Express. Key features: Templates, large stock library, icons and fonts. Customisable elements and a variety of exportable options. Difficulty Level: Beginner - Intermediate Price Level: £13 per month, £10 per month annual commitment. https://create.vista.com/ Conclusion With all the above considered, I personally highly recommend the Adobe Creative Cloud suite of apps. This is the industry standard for professionals and while it may be daunting for some at the beginning it will be worth it in the end. A high skill ceiling in any activity is fun to chase and reach. Pursue greater creativity with Adobe. While these tools are fantastic for creating compelling graphics, mastering them takes time and expertise. Why not let the professionals handle it? Save time, boost your ROI and grow your business with our custom tailored design solutions. Contact us today to get started! https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

A showcase on how Red Bull Dominates Digital Marketing with Emotion Introduction Want to know how Red Bull sells adrenaline and the buzz of energy drink without even taking a sip? Learn how Red Bull sells emotion with storytelling and community and incorporate the "secret" formula of success in your own business. Weekly Quote: "People buy with emotion and justify with logic" - Leo Burnett, Marketing Expert Selling Emotion Storytelling through Content Red Bull's digital marketing is genius, despite being an energy drinks company the majority of their online content does not even feature their products but merely the brand itself. Instead they showcase exhilarating experiences and wild stunts that are associated with the buzz of adrenaline. This is the story they tell and when you think Red Bull you don't just think of an energy drink. You think of the rush of extreme sports. Like Skydiving, Cliff Diving, Snowboarding, Freestyle Skiing, Mountain Biking, Motocross, Rally Racing, F1 and many other high octane sports. Red Bull's engagement in these activities and events generate hundreds of pieces of relevant "UGC" (user generated content) by sponsored athletes and event participants that have high possibilities to go viral to audiences outside of the communities that the sports are consumed by. Red Bull's story tells that of excitement, adrenaline, joy and accomplishment. Creating a Community Red Bull's involvement in these range of activities has allowed them to dive straight into existing communities by sponsoring events, sponsoring athletes and creating events of their own for the respective communities. For example of a smaller extreme sport niche they are involved in the downhill mountain biking race scene with Red Bull Hardline. An event for the best and most skilled riders. This event allows riders to push themselves to the limits and compete for glory all whilst being broadcasted for the masses. A second example aimed at a wider audience activity that inspires participation and viewership would be an event like the annual Red Bull Soapbox Racing. In which average people and engineers create motorless handmade vehicles to compete in a family friendly competitive downhill road event. This content is not just viewed online but also broadcasted on tv bringing even more casual viewers and encouraging participation creating more members of the community. If you follow anything that Red Bull does even if you don't physically participate in it you are a member of that segment of the Red Bull community, you are a fan even if you don't realise it and how can you not be with content like this! How your business can sell emotion My take on the Red Bull formula. Correlating your brand product or service to relevant communities. Engagement and sponsorship of events and personalities in space creating relevant community content. Promotion of original content, participant UGC (User generated content) and influencer content to community members, fans and the masses, selling a lifestyle and emotion that represents the brand values. How do I apply this to my business? First you must ask yourself what problem does your product/service solve if any. Then what emotion corresponds with the before, after or now. In Red Bull's case they focus on the "now" that being the activity itself and the buzz of the activities surrounding the brand. Most if not every industry will have correlating emotions that typically go from frustration, boredom and sadness to excitement, happiness or relaxation as a result of the product or service. Coffee Shop Example A coffee shop is similar to Red Bull in the sense the product they sell is ultimately just a beverage with caffeine. However a coffee shop would struggle associating itself with similar communities to Red Bull. Instead the shop could create events or get involved with local events that align with its brand values and the emotion they want to sell. Whether its selling joy and happiness with comedy sessions, Curiosity and discussion with book clubs and art exhibitions. Sponsoring local events such as live performances for thrills and transcendence, or workshops and fundraisers that promote community and generosity. Their is many avenues to explore to selling emotion in your content and marketing. You don't have to follow what Red Bull has done as it wont work for every niche. But you can still sell emotion through graphics and videos, you can still sell the joy and energy of a coffee and display the transition from sluggish and lazy to bouncing off the walls. Because at the end of the day people buy coffees for the joy and energy the beverage provides. If a drink didn't quench your thirst, give you energy or taste nice you wouldn't ever want it. Conclusion In conclusion selling emotion is an amazing tactic and should be a foundational block in your marketing strategy as it is the driving force behind most purchases. I hope you found this to be an interesting topic and look to incorporate these practices in your own business. If you want to sell emotion but need a helping hand from professionals then get in contact with me, I'd love to help. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

Lead generation covers Content Marketing and cross-posting with other marketing channels. Services Lead Generation Leads for your Business Grow your customer base Other Channels Lead generation can be used in conjunction or directly through our other channels with Paid Advertising or Social Media Marketing strategies. Paid advertising Lead generation can be achieved via Paid Promotions, Ad Campaigns, PPC, or Digital Display Ads. Social Media Marketing Lead generation can be achieved via organic posts tailored for obtaining leads. Want to know more specifically about these channels click the relevant links below: Paid Advertising Social Media Marketing Content Marketing Content Marketing is a strategic approach with a wide scope of methods that are used to distribute valuable, relevant, or consistent content to attract and engage your target audience. Our goal is to build trust between your brand and your audience all whilst positioning the brand as a professional. These actions are taken to drive prospect engagement and action to bolster your brand's position in the market. Let's discuss utilising Lead Generation What falls under content marketing? Blog Posts, Articles, Infographics, Ebooks, whitepapers, Interactive content, UGC (User-generated content), Case Studies, Templates, Tools, Guides, and more. Note: Content marketing methods are to be discussed and planned as not all methods will be applicable based on your business niche. Note: Content marketing methods are to be discussed and planned as not all methods will be applicable based on your business niche. Let's talk Leads Other Services See what else we have to offer Paid Advertising Learn more Social Media Marketing Learn more Digital Design Learn more Schedule your Discovery Call Let's Start a Conversation! Together, we'll pinpoint your next steps to accelerate your business towards consistent, reliable, and effortless results through our digital marketing and design services. Contact us

Paid advertising covers Promoted Posts and Ad Campaigns. With more coming soon such as Google PPC and display advertising. Services Paid Advertising Meta Ads Facebook, Instagram & Messenger Lets talk Meta Ads Promoted Posts Note: Promoted posts only apply to individual posts and are best used on general promotion with successful creatives. However do to the nature of the posts these are best for small scale paid advertising. Promoted posts act as small-scale paid advertising on the Meta platform. This means organic posts on Facebook or Instagram will be promoted in users feed boosting your audience Promoted posts aim to ultimately increase the visibility and drive engagement of the promoted post to help achieve your goals. Note: Promoted posts only apply to individual posts and are best used on general promotion with succesful creatives. However do to the nature of the posts these are best for small scale paid advertising. Note: Promoted posts only apply to individual posts and are best used on general promotion with succesful creatives. However do to the nature of the posts these are best for small scale paid advertising. Promoted posts act as small-scale paid advertising on the Meta platform. This means organic posts on Facebook or Instagram will be promoted in users feed boosting your audience Promoted posts aim to ultimately increase the visibility and drive engagement of the promoted post to help achieve your goals. Let's discuss utilising Promoted Posts Ad Campaigns Ad campaigns take everything from promoted posts and take them to the next level. Ad campaigns are meticulously created with multiple creatives to ensure we find what resonates with your audience through monitoring in order to find the "winner" creatives to best optimise for your campaign goals. Ad Campaigns can be specifically optimised for the following: Awareness, Traffic, Engagement, Leads, App Promotion, Sales Let's discuss utilising Ad Campaigns Ad campaigns take everything from promoted posts and take them to the next level. Ad campaigns are meticulously created with multiple creatives to ensure we find what resonates with your audience through monitoring in order to find the "winner" creatives to best optimise for your campaign goals. Ad Campaigns can be specifically optimised for the following: Awareness, Traffic, Engagement, Leads, App Promotion, Sales Note: The length of these Ad Campaigns can vary based on your budget, whether it's a couple of days or a few weeks. Your budget will dictate the length of the campaign, campaigns often perform best over a few weeks before hitting a plateau. (subject to target audience/demographic size) Note: The length of these Ad Campaigns can vary based on your budget, whether it's a couple of days or a few weeks. Your budget will dictate the length of the campaign, campaigns often perform best over a few weeks before hitting a plateau. (subject to target audience/demographic size) Note: The length of these Ad Campaigns can vary based on your budget, whether it's a couple of days or a few weeks. Your budget will dictate the length of the campaign, campaigns often perform best over a few weeks before hitting a plateau. (subject to target audience/demographic size) On The Way! What we've got to come Google PPC What is Google PPC? Google PPC, or Pay-Per-Click, is an online advertising model provided by Google Ads. Advertisers bid on keywords, and their ads appear at the top of search results or on partner sites. Payment is based on clicks, making it a cost-effective way to drive targeted traffic to a website. Coming soon Google Display Advertising What is Google Display Advertising? Google Display Advertising is a digital marketing strategy that allows businesses to showcase visually appealing banners, videos, or interactive ads across a wide network of websites and apps affiliated with Google. Unlike PPC, payment is based on impressions (views), offering a flexible and visually impactful way to increase brand awareness and reach a broad online audience. Coming soon Other Services See what else we have to offer Lead Generation Learn more Social Media Marketing Learn more Digital Design Learn more Schedule your Discovery Call Let's Start a Conversation! Together, we'll pinpoint your next steps to accelerate your business towards consistent, reliable, and effortless results through our digital marketing and design services. Contact us

CraveClix Marketing offers expert digital marketing and design services tailored for local businesses in East Anglia. From startups to medium-sized enterprises, we drive growth with high-converting ads, lead generation, social media marketing, and engaging design. Our passion lies in helping you achieve your goals and elevate your brand. Let's reach new heights together! Digital Marketing & Design Soar to New Heights We support the growth of ambitious businesses in and around East Anglia by providing specialist services with Paid Advertising, Organic Advertising and Digital Design. Our goal is to help you achieve yours. Schedule a Call View Our Work Explore Our Services Mastery requires focus, so we focus on... Paid Advertising Reach your goals and your target market outside of your existing customer base with specialised ads. Learn More Organic Marketing Build your brand awareness, engage with your audience and entertain leads with non-paid tactics. Learn More Digital Design Stand out in a crowded market, update your brand or expand on it with tailor made creatives. Learn More "Declan is an extremely capable marketing professional. With strong applied knowledge of digital marketing and expertise with our Meta ad campaigns made a huge boost to our revenue and online visibility. It was a pleasure working with Declan on these projects and I’d happily welcome any future opportunity to collaborate with him again." Jason Viney Promoter & Marketer David Michael Productions "It's been a pleasure working with Declan, He was ever-helpful and full of ideas to inspire campaigns. Declan has been a great help with sales generation for shows that we have coordinated. He always aspires to achieve the best possible results." Suzannah Bowles Marketing Manager SJB Marketing "I had the pleasure of working alongside Declan, he was by far one of the most responsive and proactive Digital Marketers I have worked with. A great asset to anyone looking for assistance with their marketing needs" Hannah Lovett Project Manager Forbidden Nights LTD Are you looking to effectively advertise your products or services, attract more customers, enhance your online presence, create captivating digital designs, or seamlessly integrate your marketing efforts? With a modern, transparent agency that prioritizes your needs and frees up your valuable time, we’re here to help. Schedule your discovery call now, and let’s chart the course for your business to achieve consistent, reliable, and effortless growth through our Digital Marketing & Design services. Contact Us Learn About Us View Our Work Read Our Blog Give us a call: (+44) 01502 819777 Email us on: hello@craveclixmarketing.com Contact Us Lets talk about your goals Who We Help We specialise in supporting local businesses in East Anglia at various stages of growth. Whether you are a start-up on a new entrepreneurial adventure on the first steps, a small local business wanting to enhance their online presence and bring in more customers or a medium sized business wanting to expand in a competitive market we've got you covered. How We Help Our custom tailored servicing and pricing are aimed to meet your specific goals, industry, audience. We enhance your brands visibility by telling stories with engaging design and drive measurable growth with high-converting ads and content. Our services range from Paid Advertising, Lead Generation, Social Media Marketing and Digital Design. Why We Help Our goal is to help you achieve yours. We are passionate about seeing our clients progress and exceed expectations to succeed and grow into what they've always dreamed. Together we can reach the top of the mountain, one peak at a time. Their are always new heights to reach. Soar to New Heights.