Introduction The right marketing strategy can make or break your business, so in today's fast-paced digital landscape, when do you hire a marketing agency? By the end of this article, you will have your answer. See our below chapters on "Recognising The Need for an Agency", "Situations When an Agency Makes Sense" and "Benefits of an Agency vs Inhouse". Weekly Quote: "Marketing is too important to be left to the marketing department." - David Packard, Former President of Hewlett-Packard's Recognising The Need for an Agency Do you tick any of these boxes? Limited in-house experience Overwhelming workloads Lack of Marketing Strategy & Knowledge Smaller marketing budgets No access to required tools & tech If so, then we encourage you to contact an agency. Specialists can take the burden and stress away from trying to do all the work in house, providing expertise, efficiency and cutting-edge to drive your business to the forefront of the competition. Situations When an Agency Makes Sense Wanting to grow your business - An agency can support your businesses growth and help you achieve your goals. Whether you are a start-up, small or a medium sized business an agency can help you grow. New Markets - Markets require research and strategies that take time, this may be time you don't have, as you are focusing on other important aspects of the business. Keeping up with trends - The market is forever changing with new tech, tools and platforms. We strive to stay on the forefront of trends to keep you ahead of your competitors. Benefits of an Agency vs Inhouse Cost effectiveness - With pricing models and tailored solutions, hiring an agency can be significantly cheaper than an inhouse department. Expertise - Marketing has a wide scope of skills, finding members for an inhouse team who are specialists and not generalists is very hard. Consistency - An agency can provide continuous marketing efforts without interruptions, forget about turn over, vacations and staff disruptions when you pick an Agency. We work towards your goals regardless. Proven track record - Agencies typically have a history of past work and examples showcasing our skillsets and creativity. You know what you're getting and what numbers we can bring in for your business. Conclusion At Craveclix Marketing, we specialize in providing expertise, efficiency, and cutting-edge services that empower businesses to stay competitive. Whether you're facing limited in-house experience, overwhelming workloads, or a need for consistent marketing strategies, our team is here to take on these challenges. We offer cost-effective solutions tailored to your budget, ensuring you receive specialized knowledge and continuous marketing efforts without the disruptions of internal staffing issues. If you're looking to scale your business, enter new markets, or stay ahead of industry trends, our proven track record and commitment to excellence make us your next agency. Let us handle your marketing needs so you can focus on what you do best—running and growing your business. Together, we can push your business forward and achieve remarkable results. Contact us today. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

Enhance your campaigns with these top-notch tools Introduction Want to know which design tools create high converting graphics for ad campaigns? Read through our top 5 list with each covering its overview, key features, difficulty and pricing. Whether your a beginner or an expert these tools can elevate your ads and campaigns to new heights. Weekly Quote: "Good design is good business." - Thomas Watson Jr, Former IBM CEO Our Top 5 #1 Adobe Photoshop Overview: Adobe photoshop is the go to software and tool for image editing and graphic design. While the skill ceiling may be high the community around the software is wide and welcoming to beginners with many tutorials and courses to be found online. Key features: Advanced photo editing capabilities, wide range of brushes, filters and effects, Layer based editing system that allows for complex compositions. Difficulty Level: Intermediate - Advanced Price Level: £22 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/products/photoshop #2 Adobe Illustrator Overview: Adobe Illustrator is the go to vector illustrations tool. Great for precise drawings and high resolutions because of the vector format. Just like Photoshop and other Adobe Apps the community for Illustrator is large and helpful so courses and free tutorials are plentiful. Key features: Scalable vector artwork, variety of brush and typography options. Ideal for creating logos, icons and detailed illustrations. Difficulty Level: Intermediate - Advanced Price Level: £22 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/uk/products/illustrator #3 Adobe Express Overview: Adobe Express is Adobe's response to other web based platforms such as Canva and VistaCreate. With similar pricing, functionality and Adobe App compatibility it is the go to web based tool for basic graphics, templates, videos, stories, social media posts and more all with a beginner friendly user interface. Key features: Templates, Stock Library, Easy to Use, Integration with Adobe Stock, Compatibility with other Adobe Apps. Difficulty Level: Beginner - Intermediate Price Level: £10 per month Price recommendations: You can often find a 50% discount on Adobe products for durations up to 3 months. You can also bundle Adobe apps with Adobe Creative Cloud to get access to the majority of Adobe Apps and services for £56 per month. So if you intend on using more than 2 or 3+ Adobe Apps its better to buy Adobe Creative Cloud. https://www.adobe.com/uk/express/ #4 Canva Overview: Canva is an alternative to Adobe Express. It is another web based design tool that is ideal for those wanting to create quick graphics with low complexity. You will be limited on what you can create with Canva as it is capabilities are limited. Graphics similar to those made in Photoshop are potentially possible in Canva but will take more time than an Photoshop user. If you are a true beginner with little to no skill and you want minimal designs or templates Canva is a solid choice. Key features: Templates, large stock library, icons and fonts. Customisable elements and a variety of exportable options. Difficulty Level: Beginner - Intermediate Price Level: Free or Pro Plan £13 per month, £100 Yearly https://www.canva.com/ #5 VistaCreate Overview: VistaCreate is yet another alternative to Canva and Adobe Express. It shares many of the same features and functionality. The only apparent unique selling point to VistaCreate in comparison to its competitors is its library of content that will be of a different variety to that of Canva and Adobe Express. Key features: Templates, large stock library, icons and fonts. Customisable elements and a variety of exportable options. Difficulty Level: Beginner - Intermediate Price Level: £13 per month, £10 per month annual commitment. https://create.vista.com/ Conclusion With all the above considered, I personally highly recommend the Adobe Creative Cloud suite of apps. This is the industry standard for professionals and while it may be daunting for some at the beginning it will be worth it in the end. A high skill ceiling in any activity is fun to chase and reach. Pursue greater creativity with Adobe. While these tools are fantastic for creating compelling graphics, mastering them takes time and expertise. Why not let the professionals handle it? Save time, boost your ROI and grow your business with our custom tailored design solutions. Contact us today to get started! https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

A showcase on how Red Bull Dominates Digital Marketing with Emotion Introduction Want to know how Red Bull sells adrenaline and the buzz of energy drink without even taking a sip? Learn how Red Bull sells emotion with storytelling and community and incorporate the "secret" formula of success in your own business. Weekly Quote: "People buy with emotion and justify with logic" - Leo Burnett, Marketing Expert Selling Emotion Storytelling through Content Red Bull's digital marketing is genius, despite being an energy drinks company the majority of their online content does not even feature their products but merely the brand itself. Instead they showcase exhilarating experiences and wild stunts that are associated with the buzz of adrenaline. This is the story they tell and when you think Red Bull you don't just think of an energy drink. You think of the rush of extreme sports. Like Skydiving, Cliff Diving, Snowboarding, Freestyle Skiing, Mountain Biking, Motocross, Rally Racing, F1 and many other high octane sports. Red Bull's engagement in these activities and events generate hundreds of pieces of relevant "UGC" (user generated content) by sponsored athletes and event participants that have high possibilities to go viral to audiences outside of the communities that the sports are consumed by. Red Bull's story tells that of excitement, adrenaline, joy and accomplishment. Creating a Community Red Bull's involvement in these range of activities has allowed them to dive straight into existing communities by sponsoring events, sponsoring athletes and creating events of their own for the respective communities. For example of a smaller extreme sport niche they are involved in the downhill mountain biking race scene with Red Bull Hardline. An event for the best and most skilled riders. This event allows riders to push themselves to the limits and compete for glory all whilst being broadcasted for the masses. A second example aimed at a wider audience activity that inspires participation and viewership would be an event like the annual Red Bull Soapbox Racing. In which average people and engineers create motorless handmade vehicles to compete in a family friendly competitive downhill road event. This content is not just viewed online but also broadcasted on tv bringing even more casual viewers and encouraging participation creating more members of the community. If you follow anything that Red Bull does even if you don't physically participate in it you are a member of that segment of the Red Bull community, you are a fan even if you don't realise it and how can you not be with content like this! How your business can sell emotion My take on the Red Bull formula. Correlating your brand product or service to relevant communities. Engagement and sponsorship of events and personalities in space creating relevant community content. Promotion of original content, participant UGC (User generated content) and influencer content to community members, fans and the masses, selling a lifestyle and emotion that represents the brand values. How do I apply this to my business? First you must ask yourself what problem does your product/service solve if any. Then what emotion corresponds with the before, after or now. In Red Bull's case they focus on the "now" that being the activity itself and the buzz of the activities surrounding the brand. Most if not every industry will have correlating emotions that typically go from frustration, boredom and sadness to excitement, happiness or relaxation as a result of the product or service. Coffee Shop Example A coffee shop is similar to Red Bull in the sense the product they sell is ultimately just a beverage with caffeine. However a coffee shop would struggle associating itself with similar communities to Red Bull. Instead the shop could create events or get involved with local events that align with its brand values and the emotion they want to sell. Whether its selling joy and happiness with comedy sessions, Curiosity and discussion with book clubs and art exhibitions. Sponsoring local events such as live performances for thrills and transcendence, or workshops and fundraisers that promote community and generosity. Their is many avenues to explore to selling emotion in your content and marketing. You don't have to follow what Red Bull has done as it wont work for every niche. But you can still sell emotion through graphics and videos, you can still sell the joy and energy of a coffee and display the transition from sluggish and lazy to bouncing off the walls. Because at the end of the day people buy coffees for the joy and energy the beverage provides. If a drink didn't quench your thirst, give you energy or taste nice you wouldn't ever want it. Conclusion In conclusion selling emotion is an amazing tactic and should be a foundational block in your marketing strategy as it is the driving force behind most purchases. I hope you found this to be an interesting topic and look to incorporate these practices in your own business. If you want to sell emotion but need a helping hand from professionals then get in contact with me, I'd love to help. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

Does your business need a fresh set of paint? Introduction In a world where attention is scarce, touching into the "power" of digital design is what's required to ensure your brand stands out and succeeds in the online space. This blog post covers the Introduction to Digital Design, Enhanced Brand Identity, Improved User Experience, Competitive Advantage and Cost-Effectiveness. Weekly Quote: "Marketing without design is like fishing without a hook." - Sean Adams, Graphic designer. The Basics Introduction to Digital Design What is it? Digital design is the creation of visual content for digital platforms such as websites, mobile apps, social media and more. Digital design consists of elements like graphics, typography, layout and user experience design. In todays age digital design is essential for a business in its attempts to communicate their message, attract and engage users as well as creating memorable experiences online. Enhanced Brand Identity Digital design allows brands to enhance their identity online by displaying a unique and recognizable visual identity via logos, colour schemes and typography. Digital design also allows a brand to reflect its values and personality online. It allows brands to showcase engaging content in the form of images, videos and infographics. All whilst building brand recognition and trust through consistent branding. Improved User Experience Digital design in user experience allows for many improvements to the user experience. Such as intuitive navigation, responsive design, a visual hierarchy, consistent branding, fast loading times and more. Intuitive navigation and responsive design allows users to navigate your website or app easily to find what they are looking for. If its easy to navigate they are likely to stay on your platform for longer. The responsive elements allow consistency across different devices ensuring accessibility. Visual hierarchy controls the flow of the content with techniques using contrast and colour to guide users to key elements on the platform. Consistent branding reinforces the brands identity and build trust with the userbase. Fast loading times are integral to correct digital design, files optimised for purpose prevent user frustration and improve the user experience within the platform. Competitive Advantage The competitive advantage to digital design is consistent in other listed benefits such as enhanced brand identity and consistence, improved user experience. Your brand also gains the competitive advantage in differentiation from competitors by standing out with unique professional digital visuals. Professional digital visuals leads to higher engagement, interaction and conversions for your goals allowing your business to beat your competitors to the target market. Cost-Effectiveness Digital design is very cost effective through lower production costs, easy updates and revisions, wider reach and targeted marketing. Digital design advertising unlike physical legacy advertising requires no material costs as like stated in its name its digital. Despite requiring hardware capable of running a subscription to software like Adobe Creative Cloud you can create unlimited content and post it for free or with paid advertising to promote it to your target audience. Digital design allows for adaptability and flexibility with the creation of content. This can save a lot of time compared to legacy methods. Problems are easier to fix and significantly cheaper to identify and resolve. For example, not having to print physical media and also avoid problems as a result of physical media such as manufacturing errors. Conclusion In conclusion, digital design is essential in shaping your brands identity, improving your user experience, fostering a competitive advantage and saving costs. Like our weekly quote states digital design is not a choice but a necessity for a business to leave a lasting impression on its followers and target market. If you want the benefits of digital design without the hassle then make the easy choice, book a discovery call today and we can help your business flourish with digital design. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

Discover the Secrets. Introduction With over 4.8 billion active users on social media platforms worldwide, understanding social media isn't just useful for your business. It's essential. This blog post covers the Introduction to Social Media Marketing, Benefits of Social Media Marketing, Key platforms for Social Media Marketing, How to get started with Social Media Marketing and Challenges and Considerations with Social Media. By the end of this blog we hope you'll have a greater understanding of Social Media Marketing and enable you to kickstart your online journey in the social space. Weekly Quote: "Content is fire, social media is gasoline." - Jay Baer The Basics Introduction to Social Media Marketing What is it? Social Media Marketing is one of the main pillars in the online space, it bridges the gap between a business and their customers. Social media started off as a something for users to communicate and share content amongst friends, family, colleagues and online groups. But what does this mean for a business, well you have two ways to approach social media marketing. Those being organic and paid outreach. Organic content is like that of a post to your personal account, it will reach whoever follows you or those that happen to discover it via the platforms recommendations.. Whereas paid outreach is defined on data such as demographic information, interests & behaviours and engagement metrics to hundreds of thousands of users. Benefits of Social Media Marketing Brand Awareness is an amazing benefit to social media marketing, whether paid or organic. You can showcase your brand online for free with organic. A post on social media from your business is akin to that of leaving a poster in the town square, however on social media the town square is the platform. Brand awareness is a luxury for big businesses, as it has no clear call to action apart from saying "We exist, this is who we are" . If you are a smaller business its better to do brand awareness organically. Because even though you can measure the results of paid content online through social ads, brand awareness ads are like throwing money to the wind, focus your budget on clear goals with a CTA. (Call to Action) Engagement, using the town square analogy if you put a poster up its hard to track its effectiveness and how many people actually interact with it. Whereas on social media, you know how many people have viewed it, how many repeat views, if they engaged with a reaction or a comment. It allows customers existing or potential to directly interact with your brand on a more personal level. But its not just a one way street, you too can comment back and interact with the community, of which you should be doing! It all helps to build a "fanbase" and earn rapport. Lead Generation, platforms have the people, your target market is likely there. Lead generation on social media is like casting a fishing line into a lake full of favourite fish to catch. Your target market is there you just need to reel them in with relevant content. Customer support, social media acts as another channel for your business. Some people may find it easier to message your business directly on a social platform opposed to emailing you. Even if you redirect the user to an email system its another form of outreach for your business. This approach is the same as a business offering multiple payment methods, you want to make it as easy as possible for people to pay. Just like you want to make it easy for people to contact you. Key Platforms for Social Media Marketing Facebook, The most used social platform. Whilst Facebook is aging and perhaps falling off with the younger generations its still relevant and an essential platform for your business. Its great for all use cases. Instagram, acquired by Meta in 2012 is an aesthetic storytelling, portfolio, visual showcase style platform. This is the got to platform to showcase designs, artworks or photos to your audience. Meta, Allows for great targeting and analytical tools across its platforms like Facebook and Instagram (and most likely Threads, when its settled in) all of which can be managed in the Meta Business Suite. LinkedIn, its the Facebook for Business. LinkedIn thrives in B2B (Business to Business). Like said before, you want to go where you target market is. If your selling SaaS (Software as a Service) you will thrive on LinkedIn but if your a Local Café not so much. Recommend actions on LinkedIn for more B2C (Business to Consumer) would be showcasing awards, staff achievements, promoting job opportunities, and connecting with colleagues. X (Formerly Twitter) is not as regulated as other platforms mentioned. Although while some may find success on X based on your niche I wouldn't recommend it widely because of the content on the platform. X as of 2024 is flooded with significant adult content, political debates and hate speech. Of which you most likely don't want your brand associated with. A safer alternative to this format would be Meta's Threads. TikTok is another platform with lots of debate around it because of its content but is by far the most popular app and platform amongst Gen Z. The content on the platform is naturally more "playful" and encourages more of a meme culture than serious traditional advertising. It involves hopping on trends, songs and UGC (User Generated Content). Due to its short form content any clip can go viral, if it can work for them it can work for you. Just make sure your memes are on the safer side. How to get started with Social Media Marketing Identify the relevant platforms that are associated with your niche and target market. Acknowledge and learn platform policies of what content is suitable and continue to stay up to date. Identify your goals, your brand voice and approach to crisis management. Create a content plan. Create relevant content for said platform and target market, whether organic or paid. Sign up for said platforms and start posting according to your plan. Stay consistent with posts. Measure results of your posts, identify what works. Optimise for your goals. Engage with your followers, like their comments and use intuition to reply where appropriate. Scale your efforts as appropriate. Create campaigns/ads for your goals. Update/Revise plan and goals as appropriate. Challenges and Considerations in Social Media Brand voice before you even get started you want to establish a "Brand voice". Aka what tone and presentation do you want to portray to your audience online. The best approach across the board I'd recommend is typically a enthusiastic professional with a hint of playfulness . Remember to cater to your audience and use appropriate jargon/slang. Crisis Management for not if but when you have to deal with one or multiple negative people online, have a structured approach to dealing with them. A good rule is if its blatant harassment/slurring with no real context then these comments/engagements can be hidden or deleted from your post or blocked if repeat offenders. But if its genuine criticism but with some anger mixed in the best thing to do is acknowledge the person and push the conversation off the platform to assist them via another private channel. Platform evolution stay on top of policies, algorithms and features offered. Social Media Marketing isn't a "one and done" its constantly changing. Optimise your strategy to achieve the best results and stay within the rules. "How do I make relevant content?" Put yourself in your customers shoes, what do they ask. What problems do they have. How can your product/service solve their problems. Perhaps your product/service isn't based on selling a solution to a problem, but instead is selling a lifestyle. Create content that the lifestyle of that person identifies with. Red Bull does this perfectly, they are an energy drink company that is involved in hundreds of things and all their socials are "X" event or "Y" event normally showcasing some crazy sporting achievement. Red Bull doesn't sell energy drinks on their social platforms, they sell adrenaline and action. "I'm running out of Ideas, I cant keep posting daily content!" You will struggle with ideas and will bore your audience based on your content if you are posting every single day. In some cases daily posts can work but its a lot of effort and isn't a "spur of the moment" thing. Daily posts only work if the content is top tier and has some form of differentiation in its content. Posts need to be planned in advance and its okay to just post once or so a week at the start. Think quality over quantity. "I don't know whether to do Paid or Organic content?" this entirely depends on your budget and your goal. If you want to promote your brand then organic is fine unless you have the extra in the budget. Where as if you are promoting a new product or service then paid content is preferable as you are reaching a larger market compared to just your fans and followers. Use intuition and allocate your budget appropriately, social media ad platforms like Meta Business suite show you how many users are likely to see your ad based on your ad budget allocation, this allows you to scale appropriately before spending. "I have another problem not listed!" Please let us know, we'd love to help! Leave us a comment below or email us at hello@craveclixmarketing.com Conclusion As a business being active in a channel like social media is less of a choice and more of a requirement in modern marketing strategies, you need to be active where your customer base is, you need to engage with your fans and mostly provide consistent and relevant content. Social media has stood the test of time and its here to stay with platforms like Facebook still knocking around since 2005. Its not some fad you can just skip out on anymore if you didn't have the interest at the time. Your competitors are likely already on it, so you should be as well. You shouldn't have to learn and juggle another role on top of your existing busy work schedule. Even say for instance you wanted to start an internal team, how are you going to qualify the position of the vacancy when you yourself may lack the knowledge to know they can do the job? Make the easy choice, take the stress away and book a discovery call today and we can help your business venture into the online space of Social Media Marketing. https://www.craveclixmarketing.com/contact-us Email declanrix@craveclixmarketing.com Call on 01502 819777 Best regards, Declan Rix

What it is and how to make it work for you. Introduction Imagine finding thousands of your target customers in a click. Learn how Paid Advertising can put your business in front of them today. This post is covering the Introduction to advertising in Digital marketing, Types of Paid Advertising, Benefits of Paid Advertising, Key platforms you can use and Challenges and Considerations for your Paid Ads. By the end of this blog we hope you'll have a greater understanding of Paid Advertising in the Digital Marketing space and how it can help you. Weekly Quote: "Stopping advertising to save money is like stopping your watch to save time." - Henry Ford Paid Advertising in Digital Marketing Introduction to Paid Advertising in Digital Marketing Paid advertising is simply paying for space on a platform to promote your ad to your target market. Paid advertising in Digital marketing is an essential part of any modern businesses strategy plan. There is a wide selection of platforms that allow you to reach your target market and hit your goals. Whether you are a B2C (Business to consumer) or a B2B (Business to Business) business you can find success in Paid Advertising, you just need to identify where your industry finds success online. Whether that's through search, social media, or display networks etc. Once this is identified you then have thousands of potential target customers for your business just a click away. Types of Paid Advertising Pay-Per-Click Advertising or PPC is used in search engines to promote your Business's website or your Business's geographic listing. The best part about PPC is that you only pay when your ad gets a click. It works by competing with other PPC advertisers. The performance of your ad is based off two things, those being Ad Quality and the "Bid" (amount spent on advertisement). PPC uses a calculation so if you and a competitor bid the same for your Local Café PPC ad, then who comes out on top of the listings is based on the calculation of the quality/relevance of the ad. Display Advertising are visual based ads that are either flat image, gifs or videos. These ads are displayed on designated areas of websites in the style of banners, sidebars and interstitials. Similar to PPC you will be bidding for the space against competitors and the Ad that comes out on top is the one with the highest score based, calculated by the highest relevance and bid. (This can differ based on display ad networks) Social Media Advertising allows you to advertise where a large majority of people spend their time online, the platforms allow users to socialise and interact with what they enjoy. But for Advertisers we get to utilise the backend data and target users for our ads and campaigns based on their interests, demographics and behaviours. & more, there are other forms of Paid Advertising in the online space that you can explore but we have highlighted the current "hot picks" that provide the best results across the board. The online space is forever changing. A new business could launch tomorrow, however unless it redefines how we use platforms in the online space these types of Paid Advertising will remain relevant. Benefits of Paid Advertising Measurable results, do you want see where your marketing budget is going. Then Paid Ads show exactly what is happening and where your ad spend is going. View your results with detailed analytics in real time and track your metrics like impressions, clicks, conversion rate and ROI. Targeting capabilities allow you to reach your target market directly. For example you can have a budget of £100 for a run of weeklong ads. You can spend it on reaching 10,000 users online that are in your target market, or you can spend it on a billboard that has 10,000 random people see it in that same week. You don't need to be a genius to know the conversion rate on the targeted ad is going to be far more successful than that of the billboard. Instant and scalable traffic works great for any scale business but especially those without an existing large following. Other strategies whether online organic or physical legacy without being established in your niche will be like throwing money to the wind. Paid advertising requires no momentum, you create the ad or campaign and assign the budget and it gets working towards your optimised goal. It allows you to scale up or down on aspects of your ads so you can boost the winners and stop the losers. Reach your goals and push above them, The main goals are pushing sales, generating leads, increasing your brands awareness and increasing engagement. All of these goals will ultimately boost your business in the long run, your content needs to be optimised for your goals whilst utilising the right platform for your target market. Key platforms you can use Pay-Per-Click Advertising or PPC platforms: Google Ads (Google takes up more than 90% of the online userbase) Bing Ads (Allows for some great LinkedIn Targeting) other search engines. Display Advertising platforms: Google Display network Bing Ads Amazon Advertising AdRoll Social Media Advertising platforms: Facebook (Meta) Instagram (Meta) X (formerly Twitter) LinkedIn Snapchat TikTok Challenges and Considerations for your Paid Ads Where is your target market? You need to advertise where your target market is. As an example if your a B2C Business selling headphones or a smartwatch you will find much more success using paid ads on platforms like Meta with Facebook and Instagram. But if you tried the same campaign on LinkedIn you would find little to no success, whereas a B2B Business using Software as a Service providing Data Tools or a CRM (Customer Relationship Management) system will have a much better time on LinkedIn. Maintaining relevance, ads like any form of marketing need to stay relevant to the consumer and accurate to the time. Ads need to be made for the now, you cant create a plan and schedule all of the content years in advance. Content needs to be rolled out weekly or monthly and then needs to be measured and managed appropriately. Keep up with the trends and stay on top of your budget distribution. Ad Fatigue, Its safe to say the average online user has an ever decreasing attention span so your attempts to capture them are harder, you need to stay relevant but with variety. Posting the same style content week in week out with the same visuals and messaging will not interest users and result in less engagement. Ad Plateaus, Imagine this, your latest Ad is performing insanely well and has effectively gone viral in the paid advertising space. So you throw more money at it in hopes it performs even more, to a degree it does but then it stops providing results. It has hit its plateau, even with platforms providing a very large userbase for you to advertise to there will be a correlation in ad spend and ad performance where regardless of money spent you wont see better results. You need to measure your ads and stop "pumping" them when they meet this area, they may still bring in results but not to the same extent as before. Conclusion Identify your target market, utilise platforms that work towards your goals, get established on platforms, monitor competitors, create unique ads, distribute and stay on top of your budget, stand out and stay relevant, measure your results and adapt and improve. Perhaps all of the above is overwhelming to you or you merely don't have the time to invest into learning and applying the deep vast knowledge that is in Paid Advertising in Digital Marketing. Well we can help you with that, book a discovery call today and we can help you venture into the online space of Paid Advertising. https://www.craveclixmarketing.com/contact-us Or call on 01502 819777 Best regards, Declan Rix

The first blog post of many! Welcome Have you been searching for a blog with consistent, reliable expert advice, tips, news, and more? This post is covering who we are, the purpose of our blog and why you should join our blog community. Hopefully, for those ambitious individuals among you this blog post will serve as your starting point to joining us on our collective mission to all improve our businesses with Digital Marketing and Design. Weekly Aspiration: " The best way to predict the future is to create it." - Peter Drucker Our Blog Who We Are We at Craveclix Marketing are an ambitious startup trying to break our way into the highly competitive market and wide umbrella that is Digital Marketing and Design services. We specialise in Meta Paid Advertising for Businesses in B2C, we are looking to expand our service variety but with the goals of becoming a specialist in a few select areas rather than some dull MSP offering full packages and a mediocre service. Our mission statement: "Our mission is to foster growth through collaboration, driven by integrity and authenticity in our work. We believe in cultivating honest relationships and delivering transparent, reliable solutions that empower both our clients and our team to thrive together." What is the Purpose of Our Blog Our blog aims to provide content that is valuable to other Businesses looking to improve their Knowledgebase on a range of topics under Digital Marketing and Design. Like as shown in our mission statement, we want to grow through collaboration. Even those who aren't clients of us we want to see you succeed and share that success with us. The blog isn't merely a knowledge dump but covers other areas with the aim to keep you in the loop, not just by reading but interacting with us. We encourage you to comment on our posts any questions, feedback or requests for coverage of certain topics. We want to build a community and hear your voice. What to expect from our Blog. Knowledgebase Topics Industry insights Craveclix News Polls and Q&A's Aspirations and Inspirations Why you should join our blog community It's free! You can get our blogs conveniently sent straight to your inbox. Subscribers also receive bonus exclusive content not available on our regular posts.* Extras to expect for our community members. Guides & Tutorials Whitepapers Get involved and join the Craveclix Marketing blog community. In the near future, if enough of you join us on our journey we hope to setup an exclusive area for members of our community so we can directly share, help out and grow our businesses. Closing words To summarise we are dedicated to providing valuable Digital Marketing and Design insights, we aim at fostering growth and success in our collective business ventures. Join our community to receive expert advice, industry insights and more all delivered straight to your inbox. A big thank you to those of you still reading, I really appreciate your time and expressed interest in my ambitious startup. I cannot wait to connect with you all and I cant wait for what's to come. I would love to hear from you in the comments or if you want to message me privately, ping me an email or connect with me on LinkedIn! declanrix@craveclixmarketing.com https://www.linkedin.com/in/declanrix/ Best regards, Declan Rix